Socal media marketer

SWC Graphic Design Club

Marketing plan for Student Art Sale

As President of the Graphic Design Club at Southwestern College, I stepped in to cover social media four days before our three-day Student Art Sale (Tuesday–Thursday), while continuing to fulfill my responsibilities as club president.

TARGET AUDIENCE

Students and the general public — the goal was to increase visibility and sales, target beyond just existing followers.

STRATEGY PLAN

  • Create awareness before the sale: Use Monday Stories to show the new tote bags and members using the new equipment to build curiosity and expectation.
  • Launch with momentum: Post our first-ever Reel + a setup Story on Tuesday morning to turn curiosity into foot traffic, with call to action.
  • Last push: Post a reminder Story on Thursday closing day to sustain momentum through final hours.

Monday

Goal: Create curiosity before the sale and show proof of new products, not just announce the sale.

Execution: Posted 2 behind-the-scenes Stories while the team was cutting and heat-pressing the new tote bags using the new equipment. I shot on iPhone, edited in Instagram, and posted same-day to keep it raw and timely.

Why it worked: Instead of a generic “come to our sale” flyer, I showed the process, people could see the bags being made, which made them want to come see them in person.

Result: 748 accounts reached in 24 hours — 370 and 378 views per Story, with 80.5% non-followers. That proved we were reaching beyond our existing audience.

Tuesday

Tuesday — Launch Day

First Reel + Momentum Push

Goal: Turn Monday’s curiosity into foot traffic on opening day and keep momentum going after our new equipment post.

Execution: Launched the account’s first ever Reel in the morning, then immediately reshared that same Reel to Stories with peer to peer text. Feed for reach, Story for urgency. Same asset, two placements, zero extra shoot time while I was running the table.

In-video text:

Graphic Design Club

at the Student Art Sale

Reel Caption:

Story reshare text same day as posted:

Graphic Design club here! Student Art Sale happening rn we made cool stuff come see + shop!

Result: 1,410 views on the Reel in 48h, 496 views on the Story reshare, reposted by SWC main Instagram. Showed students the club is active, present and making things.

Thursday Day 3- Close

(Day 3) — Close: Posted an additional Story on the final day to sustain momentum. No screenshot captured, as I was serving as Club President and simultaneously helping at the table, gathering documents for voucher reimbursements, and running marketing in real time.

Results:

•  Monday Stories reached 748 accounts with 80.5% non-followers

•  Documented Stories totaled 1,244+ views (370 + 378 + 496)

•  First Reel on the account earned 1,410+ organic views in 48 hours, the top post at the time

•  Increased visibility contributed to higher sales than the previous semester across the Tuesday to Thursday sale

Recap:

With the sale coming up fast, we had good momentum after sharing our new equipment. I put together a quick action plan focused on three goals: promote the club, drive traffic to the table, and lift sales. The plan turned curiosity into foot traffic and conversations at the table, and ended with higher sales than the previous semester. The Reel was reposted by Southwestern College’s main Instagram, which amplified our reach and helped showcase the new equipment and student work.