Beverage Brand Design

The project showcases the full process of designing a beverage brand, starting with the Brand name and Logo, the concept as well as creating the brand guidelines and requirements for the design, this extends to the packaging, label design, website landing page among other elements.

Après Matcha

Creative Brief

PROJECT OVERVIEW

Packaging aluminum bottle with cap. Due to the type of product it is important to contemplate the temperature that the product will be conserved at as well as the light exposure since those factors affect the longevity and/or flavor of product (Matcha).

PROJECT GOAL

The goal is to create a packaging that is Modern, fresh with an elevated design but most importantly a convenient packaging regarding weight and easy to dispose, environmentally friendly, utilizing a packaging that is recyclable. Minimalistic yet original and easy to integrate to customers daily lifestyle and needs. Create a packaging that allows for costumer to enjoy of a ready-to-drink Matcha.

TARGET AUDIENCE

The target audience is women age 23- 38 , middle and upper class, College or working women, interest in wellness, outdoors activities, sports and/or health.

Mood board

Logo Exploration

Color Palette

Digital Translation Logo

Sketches Packaging

Label Background

Water Color Painting Texture.

The main goal was to achieve an organic feel of the product, since the packaging is made of aluminum and it doesn’t showcase the product (Matcha). Utilizing watercolors allowed to create a texture which embodies the product’s original texture and mix of flavors. Maintaining a base color which is green and combining with the other two flavors, this base color could potentially be utilized with other flavors as needed.